During the late 19th century it became an aristocratic tradition to supply cognacs that had aged in damp cellars for many years, rather like those from Delamain and Hine, companies that had produced some fine old cognacs.
However, during the last century the Chinese had started to develop a liking for dark sweet cognacs and the big houses quickly developed the knack of adding generous proportions of sugar syrup and caramel to satisfy their needs. This in effect enabled the use of younger cognacs to be blended, thus avoiding costly ageing for many years in barrels. Eventually this was replaced by the more selective buyers choosing early landed or late bottled cognacs that had been shipped to the UK and aged in cellars. It is this ageing process that makes all the difference, as the sticky syrupy style of cognacs blended with additives is easily noticeable and can destroy the very essence of the house style and quality.
All the cognacs we buy today are sold at 40% alc, but of course they start life at between 67-70%. A very broad average of strength reduction is 1 degree every year and the vast majority have to be slowly diluted, usually over a period of a year or more, to provide a completely harmonious blend. Every house or producer has their own style and most would prefer to maintain that style, but economic needs have in the past dictated that they sell quantities to the bigger houses or negoçiants for blending with hundreds of other cognacs. In more recent times the consumer has become increasingly aware of different tastes and the effect of ageing on individual cognacs. This and the upsurge in world demand for cognac has led to a reversal of this situation, and today it is the big houses who are in desperate need of greater quantities of young and neutral cognacs to fuel their markets, with products which are far from pure and no longer resemble the true identity of their producer.