Premium Spirits preferred

The William Grant & Sons Market Report looks closely at changing consumer habits following the recession and concludes that “Value is much more than just value for money; it is now measured as the value that the brand, product or service can provide the consumer.” The marketing director goes on to surmise that “The market is more polarised than ever and it is premium brands that can really take advantage of this trend.”  The value of premium spirits sold in the UK has increased by 14% this year which is five times more than the total spirits market.  The consumer is becoming more discerning, consciously choosing how to spend his disposable income rather than cost-cutting across the board.  Premium brands, like Hermitage Cognacs, that offer excellent quality with value for money are what the customer seeks.  Compare our quality and price with the competition, you will be pleasantly surprised. Hermitage 1999 Grande Champagne Cognac retails for only £45.54 – try it and see.