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Cognac Sales Grow in US and China

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On Trade spirit sales are outperforming beer and wine in the US, according to Nielson. The steady growth was driven by cognac, Irish whiskey, tequila and single malt scotch. Cognac sales led the way with an impressive 31.1% in volume growth and 36.8% in value being reported during the last quarter. Clearly cognac’s popularity in the US continues to burgeon. China has also recently posted positive figures. Spirits imports registered growth in November 2016 representing a 41.8% volume increase and a 77.9% value increase compared with November 2015. Brandy was credited with being the driving force behind the upturn – yet more good news for the cognac industry.