Appealing to the younger Cognac drinker

Cognac houses have long been seeking ways to lure younger drinkers back to the spirit.  Cognac cocktails are becoming increasingly popular but in their creation, the uniqueness of the cognac is lost.  Recognising this problem Tessendier & Fils, who take pride in their single estate vintages, are trialling another idea.  They have teamed up with Michelin-starred chef Thierry Verrat to produce Cognac and Caviar matching.  Three small caviar dishes are paired with different cognacs that have been chilled.  The cognac takes the place of more traditional vodka and by chilling it the alcohol intensity is cut and the taste buds open up more.  In this way the cognac becomes part of a combination and introduces consumers to a new way of enjoying it.  An idea worth trying…..?