New figures from the WSTA show that pubs are becoming increasingly reliant on wine and spirit sales which are being served in equal measure with beer in newly opened gastro pubs, restaurants and bars. Forecasts from CGA Strategy show that wine and spirit sales in the on trade are on the up and by 2018 spirits sales will have increased from 22% to 24%. This must be a welcome trend for pubs and hotels as this sector of the market provides considerably greater profitability. The mark up on spirits, in particular, is one which hotels are beginning to recognise. Cognacs of exceptional quality, such as Hermitage, provide the customer with a high level of choice and individuality for which they are prepared to pay. Our own on trade customers have seen that adding Hermitage Cognacs to their range can be extremely rewarding.