The start of the year is always a flurry of high expectations in the drinks business with Exhibitions in Germany and Italy, followed in the UK by the London show at the Excel Centre in May and this year by Vinexpo the big trade show in Hong Kong.
Vinexpo changes every year between Bordeaux and Hong Kong, and this year it is sold out by more than 500 square metres. Indeed, Hong Kong is fast becoming the centre for Asian drink sales exhibitions with people travelling from all over Asia to visit and see the finest drinks available from the most luxurious alcoholic drink suppliers of fine wines and spirits.
The German exhibition, Prowine, is fast becoming recognised as one of the best shows, but Vinitaly in the beginning of April is also highly regarded. The Hong Kong Wines and Spirits Exhibition will wind up the year in early November, where again the Conference and Exhibition Centre is expected to be packed to the limits.
Brandyclassics will have a stand at the Hong Kong Wines and Spirits Exhibition in November, when we hope to greatly expand Chinese sales.