Another Cognac House Falls – Larsen Cognac sells to Remy Martin

Larsen, the Norwegian owned cognac House in Cognac has been bought by Remy Martin for an undisclosed sum. The firm was known for their Viking ship bottles and Norsemen ceramic decanters that were often seen in duty free shops at airports. Remy have agreed to keep the brand going as it will fuel their range of customers in the Scandinavian markets. Larsen were negoçiants and don’t make any cognacs themselves but buy them in, mainly from the Champagnes.  This may well be another reason why Remy were interested, as like the other big houses, they are desperate to get their hands on as much good quality stock as they can to feed their Chinese customers.

Larsen moved to Cognac in 1919, seduced by the quality of the French brandies. He became well known in the area and was regarded as a connoisseur of fine cognacs. His brand is a market leader in Scandinavia where customers are able to buy Larsen cognacs in the Limoge decanters as well as the luxury Baccarat Crystal decanters that have become synonymous with the brand. It is a shame that yet another of the old cognac houses has fallen to the big four but maybe this was inevitable due to the pressures on the market and the rising cost of cognac.  Larsen supply a range of blended cognacs all containing additives.