Emerging Markets may be Key to Cognac Sales Growth

At last some good news for the cognac industry which has been hit hard in recent years.  Rabobank’s Q3 Spirit Report states that the first couple of months of 2015 have been a ‘little more upbeat’.   “Asian markets finally saw a lift because of the Chinese New Year, starting a turnaround from the tough market conditions over the past two years” said a senior analyst.  The positive momentum gained has also impacted on other Asian markets, especially emerging ones such as Vietnam and Malaysia.  New opportunities for cognac sales are springing up in other regions too.  Some sub-Saharan countries are seeing significant economic growth which is opening up new commercial opportunities and in North America, volume sales rose by 12.2% last year.  This strong performance firms up the US’s position as the number one export market for cognac, taking 59.9 million bottles.  An ongoing rise in demand for brown spirits in the US will create yet more opportunities so the quantity imported is expected to grow significantly this year.   We have certainly noticed an increase in online sales to the US here at Brandyclassics – take a look at what we have on offer.