Online Sales Burgeoning

Almost 30% of all beer, wine and spirit sales in the UK were bought on line in the first quarter of this year – the highest growth since the end of 2010.  In the wine sector it was reported that global online sales have increased 600% over the last 7 years.  Some countries are already ahead of the curve in terms of customers embracing the buying of wine over the internet. In the UK for example, off-trade sales already account for 11% of the market annually, this is 20% in China and just 4% in the US.  The British public certainly seem keen to keep broadening their online shopping experiences.  Here at Brandyclassics we have seen a 40% increase increase in online sales over the last 12 months.  With the level of expansion in alcohol online sales so far this year being double that seen during the same period in 2012, one has to assume that an upturn in the economy may also be contributing to recent results.  Customers with more money in their pockets must be good news all round!  Take a look at our online shop here.