The Charente Scene – Spring 2016

It seems that in order to get a bit more brand awareness, some cognac houses on the Charente Scene have been changing their image. Larsen has updated its style and changed its strapline from ‘Cognac of the Vikings’ to ‘Spirit of Adventure’. Hine has changed its colour from purple to gold and moved away from ‘Vintage Cognacs’ to ‘Maison fondée en 1763’. Not content with one brand update they have reintroduced the salamander to one of their other brands, Monnet, and repackaged it in fresh blue and white. Brand changes for Deau and Tessendier with their Park range of blends continue the theme but what difference will it make? Here at Hermitage Cognacs we believe in brand longevity so the only change we make on the labels is for a new age statement, like the Hermitage 1965.