The Bottle Story – Martell Blue Swift

Described as a ‘cognac-based spirit drink’ Martell Blue Swift is made of VSOP Cognac that has been matured in French oak casks and finished in Kentucky Bourbon casks. Far from ‘reinventing the cognac category’, it does not meet the regulations to be labelled ‘Cognac’.  Cognac must be aged in French oak casks and any finishing casks cannot have held anything other than wine or wine-based spirits.  Many cognac products with ‘a finish’ have been released over recent months so it is good to see the regulations being categorically defined.