For many, Spanish brandy is something drunk on holiday, in its country of origin, but its quality can be just as good as any brandy in the world. Made from a different grape variety (Jerez) and using the solera top up system, it is often aged in old sherry casks. Spanish brandies can often provide better value for money than French brandies such as cognac and armagnac but they have a reputation for exclusivity which Spanish brandy has yet to earn. Addressing this issue, Spain is beginning to focus on creating premium and ultra-premium brandies in the hope that they will be able to compete with the more famous varieties. With consumer trends moving towards products that are legitimate, relevant, have a history and added value, Spanish Brandy could be the next big thing.