Spirit Trends 2020

William Grant & Son’s Spirit Trends 2020 Report has identified some key trends in the drinks sector.  The report says that there is “an upward shift in spending on more meaningful experiences, driving premiumisation in the spirits industry”.  Nearly 90% of consumers are likely to treat themselves in the forthcoming year, supporting the upward trend of luxury brand performances across the On and Off Trade sectors.  Authenticity is also key with almost half of UK consumers wanting brands to have a point of view and to stand for something.  A heightened access to information and awareness of all matters related to health, has resulted in the customer looking for more transparency and simplicity regarding diet and nutrition.  From this report we can see it is becoming more and more important to state exactly what is in the bottle.  We have always tried to do this by ensuring that all our Hermitage Cognacs carry age statements.