Cognac – the Tourist Destination

The Cognac region of The Charente and Charente Maritime has always been a popular tourist destination as it enjoys a warm, hospitable climate that borders the Atlantic Ocean.  Maybe not all visitors are aware of its long, fascinating history as the producer of the King of Brandies but that is, hopefully, about to change.  The Bureau National Interprofessionnel du Cognac (BNIC), Cognac’s regulatory body, has launched a project for local producers, restauranteurs, leisure professionals, coopers and hoteliers to make the appellation more accessible when travel and tourism open up again.  By offering a wider range of visitor experiences, it hopes to promote Cognac as a unique tourist destination.  The General Director of the BNIC said “Visiting the region is a great way to meet the women and men who daily work in the vineyards, distilleries or cellars to create this wonderful product. Their expertise is part of the French cultural heritage we are proud of.”  He is hoping that this focus on tourism will attract new drinkers to the spirit, cognac, and give the opportunity to show case the improvements that have been made across the industry to increase sustainability.  High quality products, with a story, are very much on trend right now so this could be the perfect timing to launch ‘Explore Cognac’.