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Responsible Drinking on the Increase

The Wine and Spirit Trade Association has welcomed the latest survey of UK drinking trends by the Office for National Statistics (ONS) which shows an increasing number of people drinking responsibly. Reduction in the frequency of drinking enables customers to be more discerning in their choices and look towards the luxurious end of the drinks market.  Brandyclassics has always positioned itself at the top end of this market as our customers seek exceptional quality and individuality from our cognacs and other brandies.  Our own house, Hermitage, was in fact borne out of the need to supply a range of exquisite cognacs to discerning connoisseurs who demand superior quality and in 2013, our top selling cognac was the Hermitage 2000 Chez Richon.

The Charente Scene – Winter 2014

Never has the weather in an area been more important than it is in the Charente and once again the unexpected has happened with temperatures in the high teens. Indeed growth has already started to show on many of the vines before all of them have been cut back. One surprised cognac merchant reported seeing butterflies in his garden! Of course a cold spell is hoped for as this often kills off the bugs before they can do any damage. The official figure from the BNIC for cognac production last year is 13hl/hectare of pure spirit but most producers appear to be of the opinion that we will be lucky to get 10hl/hectare. Indeed that which we know about so far is quite light.  It appears to lack any real body, is relatively poor quality and probably more suited for the younger cognacs than for ageing. At Chez Richon it seems likely that we may have done slightly better than average; we’re keeping our fingers crossed!

Protecting the name ‘Cognac’

The name ‘Cognac’ is protected by Geographical Indication – in other words it needs to be grown and produced in the Cognac region of France under strict conditions. Only brandy created using such a method is entitled to be marketed under the name of ‘Cognac’.  But this ruling did not stop Indian based company, KALS Distilleries from producing its own ‘French Cognac Brandy’.  It took a law suit, filed by the BNIC at the Madras High Court, to have the product name changed.  Protection of the name ‘Cognac’ is vital to the value and longevity of the industry and one that we wholeheartedly applaud.   It is reassuring to know that the regulatory body, the BNIC, is working effectively in this area.

In an attempt to further secure the future of Cognac they are also pursuing an application for the region to become a UNESCO World Heritage Site. Although this will need some serious work, if successful it will see the vineyards of Cognac being recognized as sites of extreme importance alongside iconic locations such as the Taj Mahal and Mont-Saint-Michel.  The rules governing the use of the term ‘Cognac’ would certainly then become better known worldwide!

Chinese buy Roullet Fransac

Next time you go to Cognac pop into any producer and ask them who is next door and they won’t know, but ask them if they know George Roullet and the answer will either be a look, suggesting you should leave the premises quickly, or a fit of laughter. Roullet Fransac is situated on the quay next to Hennessy in Cognac.  It therefore offers clients visiting Hennessy a chance to browse around the dusty shelves of its premises for an alternative to the sticky, sugary, caramel offerings next door. George would buy his cognacs from local chais in Grande Champagne, including his old family firm in Cherminac. Admittedly, he had some good cognacs but whether George ever knew what was good and what was not so good is debatable but what he did know, even when enjoying his Paris apartment, was a good deal. As the CEO of one famous old house once said, “George is George”. No doubt George did a good deal with the Chinese, he had tried with many others! In all probability the house of Hine, who have just sold the firm to the Nicolas family for circa €50m, will have done a rather different deal; the Nicolas family know what is really good!

Duret 1810 features in World’s Most Precious Christmas Pudding

Luxury website ‘VeryFirstTo’ chose our Duret 1810 Cognac as the key ingredient in their luxurious Christmas Pudding offer last month.  The creator was famous chef Martin Chiffers, recently Executive Pastry Chef of The Savoy Hotel and now with his own premises in Tokyo.  Comprising the finest organic ingredients, including Agawa dates and rare Mamra almonds from Iran, the pudding also included a highly collectible, gold, Henry VI Salut d’Or coin which depicts the Virgin Mary and our Duret 1810, a supreme example of pre-phylloxera cognac originating from the firm of James Duret over 200 years ago.  Retailing at £23,500 this exclusive Christmas pudding was intended for the most sumptuous of Christmas banquets which, it has to be said, is where our prestigious selection of Very Old Cognacs belong.

Olly Smith Reviews Hermitage Cognacs

An insightful article about choosing your cognac by Olly Smith, journalist & TV Presenter in The Mail On Sunday this weekend:

http://www.dailymail.co.uk/home/event/article-2532794/OLLY-SMITH-Brandylicious-Winter-blues-got-Crack-open-Cognac-bask-golden-restorative-glow-stunning-spirit.html

You can buy his Hermitage personal preferences below:

Gift Vouchers – A personal way to choose this Christmas

This year we thought that it would be a good idea to make the Christmas Thought count by offering you the opportunity to buy a gift which lets your friend or relative choose exactly what they like. After all, we have such a vast range of cognacs and brandies that in some cases you probably don’t really know exactly which they will most enjoy. In a way we have created this situation by offering our customers a uniquely individual and wide range of cognacs, armagnacs and other brandies with many styles, ages and vintages to choose from.

Gift Vouchers range in value from £10 to £100 and you can, of course, buy multiples to obtain the value you require.  Just think how nice it would be for you to give something that your friends or relatives can use to celebrate so personally, in their own individual way….. They may prefer the 30 year old cognac with its smooth chocolaty and nutty flavour or perhaps the award winning 1975 Grande Champagne or, the 2000, a vintage that has nearly run out.

Christmas, is the ideal time to make your friends and family happy with a gift voucher from Brandyclassics, it makes sense and will save you the worry of foot slogging it
around the shops. Happy Christmas.

Just Arrived – Domaine du Cardinat Armagnacs

We have just added a new product line to our list.  Domaine du Cardiant Bas Armagnac is available in a range of vintages – 1998, 1994, 1988, 1983, 1974, 1973 and 1954 – as well as a very sexy looking XO decanter.  This exciting new Armagnac comes from the top Armagnac region and has already created a sensation at our works with its beautiful nutty and prune flavours.  Its seriously good and well worth the price.

Hangovers

With the festive season soon to be upon us, we thought that a word or two from the Managing Director, about how to avoid the worst hangovers, wouldn’t go amiss…….

My grandmother used to say “drink a glass of milk to line your stomach”, not sure if that worked but drinking a lot of water before you hit the bottle certainly helps as it dilutes the alcohol before it has time to absorb into the bloodstream. The alcohol causes the blood vessels to dilate, creating a comfortable warm flush but it also depresses the central nervous system in the brain creating a relaxed feeling.

Unfortunately, alcohol also interferes with the secretion of some hormones which inhibit the flow of urine, so the kidneys send water directly to the bladder and you rushing to the loo – instead of reabsorbing it into the body. You only need to drink about 250ml of alcoholic drink for the body to expel up to four times as much liquid. Body water is essential so it will be stolen from the brain making it shrink and causing pain. The more alcohol you drink the more you start to feel sick.  Constant urinating leads to a depletion of salts and potassium, and toxins irritate you stomach lining. Your stomach also produces hydrochloric acid so the nerves send a message to the brain that the stomach’s contents are hurting the body and must be expelled! Alcohol also interferes with the production of glutamine, a natural body stimulant. Whilst you are drunk, the levels of glutamine are low encouraging a deep sleep however, the body works hard to produce excesses of the stimulant.  This increases brain activity which wakes you up and prevents you from reaching the deepest and most relaxing form of sleep, usually making you tired and hung over in the morning.

So what can we do the following morning to overcome the horrendous head pains and nauseous feeling? Vitamin C is said to be good and a couple of fizzy tablets also help but aspirin can make you feel worse as it affects the lining of your stomach.  Coffee can have the same effect so probably water, or some juice, is best in large quantities and with food to help absorb more alcohol. One sure way to help things along is exercise, enough to make you sweat the alcohol out. Sure, it hurts in the short term but normality seems to come quicker the harder you go at it. For me though, I take the easy route, a really hot steam in a sauna for an hour works wonders!

Perhaps though, you should do as we do at Brandyclassics. We taste a lot of cognacs, as you would imagine, and after rolling it around our mouths, chewing it and making sure all parts of our mouths are suitably coated with the nectar, we spit it out!  Seriously though do enjoy your Cognacs , there are a lot of different ones to taste so take it easy, you will enjoy them just that bit more.

Customers Prefer Premium Spirits

Trading up to quality drinking occasions

Sales of premium spirit brands in the UK are growing at a much faster rate than in the total alcohol industry as consumers seek to ‘trade up’ to satisfy their need for less but better drinking experiences.   This trend has been fuelled by continued austerity in Britain along with the government’s drive to curb the nation’s alcohol consumption.  According to the First Drinks Market Report 2013, premium spirit sales have grown in value by 25% in the on-trade and 4% in the off-trade sectors.  An influx of foreign wealth, particularly in London, is driving sales for prestige spirits.  This increase in high net worth individuals has helped to drive growth at the ‘super’ and ‘ultra-premium’ end of the market, particularly with exquisite, aged cognacs.