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Appealing to the younger Cognac drinker

Cognac houses have long been seeking ways to lure younger drinkers back to the spirit.  Cognac cocktails are becoming increasingly popular but in their creation, the uniqueness of the cognac is lost.  Recognising this problem Tessendier & Fils, who take pride in their single estate vintages, are trialling another idea.  They have teamed up with Michelin-starred chef Thierry Verrat to produce Cognac and Caviar matching.  Three small caviar dishes are paired with different cognacs that have been chilled.  The cognac takes the place of more traditional vodka and by chilling it the alcohol intensity is cut and the taste buds open up more.  In this way the cognac becomes part of a combination and introduces consumers to a new way of enjoying it.  An idea worth trying…..?

New Stocks of Vintage Armagnacs

We are continually adding to our extensive range of vintage brandies and our armagnac stocks are no exception.  Recently in receipt of scarce vintages from the 1960s, we now boast an exclusive selection of every vintage from that decade.  Our complete range of vintage armagnacs extends from 1914 to 1990 providing a wealth of individually aged and rapidly dwindling vintages, ideal for celebrating any occasion.  Created in the rural idyll of Gascony, their fruitiness and rich pruny flavours have become increasingly popular in recent years causing their rarity and value to soar.

Gifts for special occasions

We pride ourselves at Brandyclassics in only selling the finest and oldest cognacs and armagnacs available.  These wonderful nectars have been carefully selected from single estate distillers and all are of vintage quality or have rigorous age statements, we know that they will make perfect presents for your special celebrations.   Whatever the occasion, be it a wedding anniversary, birthday or special celebration day, we have the perfect gift for you on our newly launched Occasion Gifts page.

Age statements and vintages are recognised by our discerning customers as providing extraordinary quality and individuality, unlike the generic, highly blended VS, VSOP and XO cognacs.  So, if you have a 30th Birthday or Anniversary coming up, celebrate in style with our beautifully smooth Hermitage 30 yo Reaux Vintage Cognac, aged in oak barrels for 30 years before bottling, or our fresh and elegant Chateau de Beaulon Vintage1983 distilled 30 years ago.  Brandyclassics has the ideal gift for every celebration.

 

Cognac Supplier to Hotels – The Hermitage Experience

Brandyclassics supply to some of the finest hotels in the world.  Alexander House, Burj al Arab, Claridges, Lanesborough, Raffles and The Wellesley to name but a few buy our Hermitage Cognacs to provide their customers with a level of individuality that is unique to their exclusive client base.  As suppliers to hotels and restaurants we recognise the need to find cognacs, armagnacs and other brandies which have vintage and age significance so that customers can associate anniversaries, birthdays and events in their lives with pure, single estate cognacs and appropriate age statements.

When our customers buy Hermitage Cognacs they know that there are no better. They know that what they buy provides assurance to every one of their customers, not just in quality but in the knowledge that every customer will benefit from The Hermitage Experience, an experience unmatched by any other cognac.

If you are looking for a reliable cognac supplier to provide the very best for your hotel or restaurant, please call us on +44(0)1225 963988.  For many years we’ve been helping hotel and bar managers find rare, interesting and exceptional cognacs, armagnacs and calvados to delight their clients.

Numbers on Bottles (Age Statements) -The value in the bottle

Throughout drinking history the age of a bottle’s content has always been contentious, in particular for wines and spirits where age can represent a substantial part of the bottle value. Defining the age of a cognac has, for the vast majority of companies, become all but impossible as they have to buy and blend as many as 3000 different cognacs to meet their sales requirements. To clarify the situation, a set of rules was created by the governing body of cognac, the Bureau National Interprofessionel de Cognac (BNIC). They require cognacs to be aged in oak casks for a specific period of time in order to fall into one of three categories. The youngest is the VS where cognacs must have been aged for more than two years before bottling. The second category is called VSOP where cognacs need to be more than 4 years old and the third category is Napoleon and XO, both of which must be more than 6 years old.

But cognac ages very slowly, especially when stored in the ideal conditions for the spirit, and it is this ageing process that gives it both colour and taste.  Perhaps even more significant is that depending on the region or cru where it is aged, some cognacs can take three or four times longer to acquire an acceptable quality. Cognacs from the Champagnes (Grande and Petit Champagne) may take as long as 50 to 80 years to reach the desired level of maturity and quality.  They have to be distilled at 70 degrees in the final distillation so the subsequent reduction in strength can be very slow and the flavour take time to develop. Additives are widely used by the big houses to improve the colour and to reduce the fiery nature of young spirits.

At Brandyclassics our policy is to only buy cognacs where we know the age and where, particularly with young cognacs, the flavour is not impaired by their youthful aging. We refer to ages, for example a 10 year old where the cognac has been aged in an oak cask for 10 years, and vintages, for example 1975 where the cognac was made in that year and can be any number of years old up to the bottling date. Once the cognac has been bottled, or in the case of some very old ones stored in bonbonnes for later bottling, the quality and taste of each cognac will not change, unless the cork is left out for a considerable period.

Of course, the value of the bottle of cognac with an age statement depends on a number of factors. Firstly, where the cognac comes from, if it is from the top cru, Grande Champagne then it will usually be of greater value than one from a lower cru, say Fins Bois or Bon Bois. Secondly, if the cognac is very old, it will have aged in cellars for a long time and that is expensive. Lastly, many vintage cognacs are in very short supply, particularly those that were made in the early 19th century.   For example where the cognac is very rare and has a story attached to it such as the Massougnes 1801 and 1805, the value can easily be between £10,000 and £150,000.  However, it is worth noting that with some younger cognacs the age of the cognac may be well short of the period between the date and the vintage on the bottle. So when buying old cognacs always try and establish the actual barrel age.  Hermitage Cognacs will always have a bottling date on the back label so that you can be sure how old the cognac is.

Asian demand forces cognac prices upwards

Demand for cognac in China increased by another 15% last year with Singapore also seeing a 10% rise.   This continuing trend exerts even more pressure on a market which is already struggling to meet demand.   It is the Asian taste for superior, older (VSOP/XO) cognacs in particular, that is having such a tremendous effect on prices.  In 2012 the wholesale price of cognac rose by 14% and this year another 24% increase is expected.  Customers buying on the high street can therefore probably expect to pay around 15% more than they did last year.

The growing demand is forcing big commercial negoçiants to blend younger cognacs for their products.  To meet customer expectation more additives are required, producing an inferior quality cognac vastly different from the pure, unique single estate varieties.

Minimum age of XO cognac debated – Regulation could change again

In three years’ time the minimum age of XO cognac is set to change to 10 years in the cellar but this was agreed before the recent Asian cognac boom.  The Asian taste for luxury cognacs is already affecting supply of the older varieties so insisting that XO cognac must be aged another 4 years in barrels is unsustainable.  The poor availability of older cognacs means that the big four houses would be unable to supply sufficient quantity of the older XO cognacs required in the growing Asian market.  Their heavy influence on the ruling body is almost certainly going to see the decision revoked.  During the last decade we have seen the average age of XO cognacs decline sharply from up to 20 year old eaux de vie being used, to well under 10 year old, which is now the norm.

Update – Cognac prices all but guaranteed to rise in 2013

At a meeting in Cognac this week, we have received confirmation that some cognac distillers are being offered prices for cognac 22% above this year’s price. So far we understand that only Hennessy have made any offers, but it is certain that the other big houses, Martell, Remy Martin and Courvoisier will follow in order to protect their supplies for the market place.

Last January we saw prices go up by an average of 14%. If this year’s increase becomes the norm it will be a record, but will affect the younger cognacs far more substantially than the older ones, as younger cognacs are being sold in great volumes to the Asian markets.

At Brandyclassics we are constantly trying to keep a step ahead of the market, especially at the present time when demand for cognac is so high. We are able to buy forward to protect the price our customers pay – but sadly there are limits to what even we can do. We see further prices rises for cognacs inevitable, and indeed expect all French brandies, be it CognacArmagnac, Calvados or Eau de Vie, to become more expensive in 2013.

Why buy Hermitage Cognacs?

The good news is that whilst cognac prices are increasing, Hermitage Cognacs are still much lower priced and of superior quality than any cognacs made by the big four houses. The message has to be, “Buy Hermitage Cognacs now” – superb value and quality go hand in hand at Brandyclassics.

Whether you’re looking for our one of our exceptional but less expensive award winning 10 year old Cognacs, or a rare luxury such as our Hermitage 1900 Grand Champagne Cognac, rest assured the Hermitage range has a Cognac to suit a wide range of  palettes and pockets.

Cognac and Armagnac prices to increase again in 2013

We have already had notification of some key cognac price increases and much as we have been saying all year, the wholesale cognac prices are currently set to rise by more than 14 % in 2013. Price rises will not be the same right across our range since some people are not so concerned with the wholesale prices or, as in the case of some of our suppliers, are linked in with ongoing contracts that will restrict the increases.

Young cognac prices rising the most in 2013

The biggest increases will be in the younger and lower cost cognacs, where the demand in China is greatest and where Hennessy, Martell and Remy Martin are currently supplying more than is being made to these markets. At the moment the big houses are buying almost anything they can get their hands on and although most is on contract, that left is increasing in price fast. At Hermitage Cognacs we will endeavour to maintain current prices as long as possible but it is inevitable that they will have to go up next year.

Armagnacs prices – buy now to avoid big rises in 2013!

However, if we are worried about cognac prices, armagnac prices are going up even faster! Again the Chinese are to blame as they recognise the value of vintages and as with cognacs, when a vintage has run out it cannot be replaced. Some of the finest vintages can be found on our website – we have the biggest range of Delord Armagnacs and Castarede in the country. Other good vintages can be found amongst the wide selection of  Chateau de Bordeneuve and Clos des Saveurs armagnacs that are available to buy online..

Many vintages have now completely run out and customers seeking very special vintages are advised to buy now.

 

Cognac Masters 2012 award-winning cognacs now available to Chinese importers

Hermitage Cognacs have introduced two new luxury cognacs under the name Siécle d’Or for their export customers. The Provenance 10 year old and Provenance 20 year old Siécle d’Or cognacs come from our new base in Segonzac, Grande Champagne – and both have already won gold medals at the 2012 Cognac Masters!

These fine cognacs are designed for the Chinese markets and can be shipped in mixed container quantities. Plans for a Provenance 6 year old and a special presentation Provenance 25 in a special carafe and presentation box for key customers are already underway.