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Remy Cointreau Asian Sales Increase

Remy Cointreau’s revenue for the year ended 31 March 2011 grew 12%, driven by demand for Cognac in Asia and their travel retail business. It appears that cognac sales have risen 20% to €486 million throughout all their sales regions, but Asia have shown the largest growth, most notably in China where the market is buying everything it can get its hands on. China is currently the fastest growing sector of the cognac industry. Remy’s other brands did not do so well, with Metaxa sales declining and Mount Gay rum staying flat.

It appears that the Chinese are moving forward at an amazing rate with their willingness to buy cognacs. Their insatiable demand for luxury spirits is causing a big problem with producers, who are struggling to keep the older stocks in their cellars for maturation, as legal requirements do not protect cognacs after six and a half years of age.

Remy are not alone in their quest to sell to the Chinese markets, Hennessy lead the field as the biggest cognac supplier in China and the Far East, with Martell and Courvoisier following on behind. Only America has greater volume sales, but the highest value markets are dominated by the Chinese.

 

Recent Find of Rare Cognacs

Visiting France again last week to locate more vintage cognacs, we were delighted to have found a number of exceptionally fine brandies. Top of our list is a seventy year old cognac from the region around Juillac la Coq. There is not a large quantity, some sixty litres in all, but it is exceptionally rare and we expect to be able to obtain at least half of it, which we are hoping to be sold as a special presentation.

We have also identified a fabulous 2002 vintage with an aroma and flavour of clover honey. This cognac is at over 60% and will have to be brought down, but we still feel that despite having to wait over a year for it to come down to around 50% alc it is worth waiting for. Indeed we will probably have to bring it down more to around 45-47% for it to be at its best.

Another cognac which requires some modest dilution is a very rare 1914 Borderies Cognac – this has a wonderful old toffee and roast walnut aroma and taste, it should be ready in about three months for drinking and will be a winner. We have one bonbonne of it at present but there are two more, so here’s hoping!

We have recently sold our last bottle of 1900 and were also pleased to obtain a further bonbonne from around Cognac. It is at 44.3% but we feel that this is about the right strength for the brandy and is available now.

The Good & Great Cognac Houses – Prunier

The Prunier family has been shipping cognacs since 1700.  The first member of the Prunier family to start the business was Jean Prunier (1665 – 1732). He was a freeman of the port of La Rochelle, which was the main shipping port for goods on the western coast of France. Jean Prunier was a renowned cognac expert, and living in La Rochelle he had the foresight to watch shippers at the port and was able to create connections with traders (or correspondents as they were called in other countries) and was able to sell their wines and brandies.

The family remained in La Rochelle and Jean was succeeded by his son Gabriel Prunier (1711–1790) and his Grandson, Jean Prunier (1741-1843). They acquired vineyards around the town of St-Jean-de-Angély in the north of the cognac region, but François Prunier (1768-1843), moved to the town of Cognac. He lived in the old quarters by the Charente river in what is now the oldest house in the town. Called the Maison de la Lieutenants or Sheriffs house, it was probably where the mayor of the town would have collected the taxes on the cognac sales from the region.

Alphonse Prunier, who died in 1918, was the last descendent of the Prunier family. She called in her nephew, Jean Burnez, to help running the business and he eventually took over the reins of the firm. He then passed them to Claude Burnez and his sister. Susan Burnez, Claude’s wife, was an English lady from Somerset who inherited the control and management interest for the other family menbers. She retired in 2010 and her Stepson Stéphane now controls the firms and its management.

Prunier have been mainly negoçiants and have specialised in very traditional cognacs, holding good stocks of rare and old cognacs in their warehouse in the town. They also still own the old Maison de la Lieutenants which has become the trade mark of this very old and famous firm.

Brandyclassics stock a wide selection of vintage cognacs from some of the most famous names in Cognac, including Prunier…

 

 

 

High Summer, Time For Pineau!

Why, oh why do we in Britain have such a love of Pineau des Charentes but never seem to drink it? In a generation of tasting this rich aperitif from the Charente region, I have only come across one person who has failed to like it, saying it was too sweet. Pineau is sold in this country as both an aperitif and a dessert wine. It is made from 25% eau de vie, to which regional grape juice is added (the Charente being rather rich in fine grape varietals particularly of the red type).

Apart from the wonderful Chateau de Beaulon five year old red and white Pineau’s,  and a 1995 vintage matured in Yquem barrels, we have introduced a truly delicious rosé from Bertrand. It is a 7 year old pineau and has an aroma and taste reminiscent of rose hips – it is really magical. But do remember to drink Pineau really cold!

To attract the ladies try a Pineau Royale. Mix half a bottle of white Pineau with half a bottle of fizzy mineral water, the juice of a couple of lemons, a decent shot of cognac and lots of ice, serve with lemon slices in tall glasses. Wow!

Visitor numbers at the World’s biggest wines and spirits exhibition, Vinexpo, fall short of expectations.

Vinexpo is the biggest wines and spirits exhibition in the world. It is held in Bordeaux every other year and on alternate years is held in Hong Kong.

Although the official figures showed a 3% increase in visitor numbers, numbers of European visitors were down with the exception of visitors from the UK. Visitors from China and South East Asia, as well as visitors from Russia were up. The Chinese are generally increasing in wealth and are becoming much more aware of fine wines and spirits (and many Chinese have a cultural relationship with cognacs since they indicate wealth and prosperity). The Russians too have seen an increase in their wealth and have become much more enthusiastic about embracing fine wines and spirits.

Probably the biggest factor that has kept Europeans away is the proximity to the big German exhibition, Prowein, held this year in the beginning of March. This date seen by many Europeans as far more acceptable, since it does not interfere with the summer marketing and sales campaigns for the coming autumn. The Italians also have an exhibition in the Spring, but the Bordeaux exhibition has other difficulties – most notably, the lack of suitable accommodation in the area.

 

High Spring Temperatures are drying the grapes, causing problems for Brandy production

The hot Spring weather has created many problems in the Charente Vineyards. Temperatures of more than 35 degrees have had a severe effect on this year’s grape harvest. The sun has scorched the grapes, drying them and changing them to little more than sultanas.

Temperatures in the Charente of this magnitude are unusual and can be particularly harmful at this stage of their growth. A 52 year record temperature of 40 degrees was recorded in one vineyard and many producers are severely worried that grape harvests will be drastically reduced as a result of the heat. And as if the heat is not enough, record low rainfalls have also created additional problems with hungry insects and beetles causing additional spraying to prevent infestations.

One grower suggested that vineyard yields this year could be down by as much as 40% and if that happens, there will be serious shortages of wines for distillation…

Did You Know? 19th Century Cognac History

Continuing from our previous post about early Cognac history, some more historical dates in time about the golden nectar…

  • 1835 Felix Courvoisier and Louis Gallois found Cognac Courvoisier
  • 1849 Martell use their own labels on their bottles for the first time
  • 1854 Cognacs depict 4 different zones of cognac. Grande Champagne, Petite Champagne, Premier Bois and Deuxième Bois
  • 1856 Hennessy start to label bottles
  • 1858 The House of A E Dor is founded in Jarnac
  • 1865 Hennessy start to use stars to denote cognac quality
  • 1870 The maps of the Charente regions show Fins Bois and Bon Bois for the first time
  • 1872 Phylloxera destroys most of the vines in Cognac
  • 20th Century Phylloxera resistant Ugni Blanc Vines imported from America largely replace Folle Blanche and Colombard.
  • 1909 The six cognac crus are established and are protected by law
  • 1927 Fine Champagne is defined on Remy Martin VSOP bottles
  • 1936 Strict new rules of definition for cognac production introduced
  • 1946 The Bureau National Interprofessionel de Cognac is founded
  • 1993 Cognac region expands to 87,313 hectares
  • 2003 America becomes the biggest cognac importer

The Brandy Bottle- Delord 20y.o. Bas Armagnac

Sometimes in summer we think of more fruity drinks and with the lower distillation range of 52 – 72 degrees there is ample scope to develop the plummy flavours of good armagnac. Delord have a superb range of vintage armagnacs, but like so many armagnac houses they have recognised that these vintages will one day run out. The firm is determined to state ages on their bottles, and we have chosen the 20 year old Bas Armagnac to test.

One can never be entirely happy with the concept of blending brandies together, as variations can occur that create differences in flavour. But somehow Delord have not only prevented any such variations but have also made a thouroughly pleasant Armagnac with distinctive pruney and roasted walnut flavours. Delord have always been one of our favourites, this is no exception.  Our score 8/10


 

The Good & Great Cognac Houses – Louis Royer

Louis Royer is probably better known now than it has ever been during its long life, as a result of its takeover by the giant Suntory organisation in Japan. The firm was started in 1853 by its founder Louis Royer. He was a chief blender at another cognac house and he decided to establish his own distillery. He was an avid beekeeper and a bee is enshrined in the firm’s coat of arms.

Louis Royer is said to have chosen the bee as an emblem from the very beginning of his business and is said to represent the values that have always prevailed by the house, that of diligence and an efficient and lively organisation. It is also the regional symbol of craftsmen and their work.

The family firm has been situated in Jarnac and they have occupied a splendid chateau near the town centre close to the Charente. This is also where the cellars and offices are still located. Five generations of Royer family have run the firm, but since it was taken over in the 1990’s the quality of the cognacs have not improved and their range is now entirely blended. The firm ships over two hundred thousand cases of cognac to many countries as well as more than two hundred and sixty thousand cases of brandy and a further one hundred and thirty thousand cases of vodka and liqueurs. With a turnover of more than 30 million euros and more than eighty employees, cognac has ceased to be a speciality and what was once a great cognac house has now moved into the realms of globalisation. Their young cognacs are mixed with caramel and sugar syrups.

Did You Know? Early Brandy History

Very few of us are aware that French Brandies have a long history, indeed they are some of the oldest distilled spirits. Here are a few facts for your next bar quiz..

  • 1411 First brandy, as we now know it, distilled in Armagnac, mainly for farmers.
  • 1494 Francois 1 is born in Cognac and later allows traders to use the Charente river to ship salt to the ports.
  • 1549 First Brandy appears in Cognac, a merchant from La Rochelle produced four casks of “good cognac”.
  • 1643 Philippe Augier founds first cognac house, Augier Freres. 1678 Cogniack Brandy is mentioned in the London Gazette..
  • 1696 Louis XIV grants Frapin Family high aristocratic status. 1715 Jean Martell arrives in Cognac from Jersey.
  • 1724 Paul-Emilie Remy Martin and his father start Remy Martin. 1725 Isaac Ranson starts a trading house in Cognac.
  • 1762 James Delamain becomes a partner of Ranson Delamain.
  • 1765 James Hennessy from Ireland starts trading Cognac Hennessy
  • 1795 James Hennessy marries Marthe Martell. Otard Dupuy started.
  • 1797 Thomas Hine and Elisabeth Delamain marry
  • 1817 First use of classification VOP-very old pale and VSOP used

More to follow next month!