Avallen Calvados – the most sustainable spirit possible?
Launched last year, Avallen Calvados has been hitting the headlines as a ‘product with a purpose’. Created by Healthy Hospo founder Tim Etherington-Judge and wine and spirits specialist Stephanie Jordan, they set out to make the most sustainable spirit possible and so chose calvados. Avallen means ‘apple tree’ in Old Cornish and is made without the addition of sugar, caramel or boisé. It is packaged in a lightweight bottle with a label that sends the message ‘Bee-ing positive has never tasted this delicious’. Its packaging won a Master medal and €0.50 from each bottle sold will be donated to organisations dedicated to restoring and protecting bees. Aged for only two years it is a pretty young spirit, but the sustainability message will surely resonate with many in the current climate.