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Tag: Cognac export sales

Cognac Popularity Increases

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The cognac regulatory board (BNIC) has just announced that there was record growth in 2015, with exports reaching a historical high, both in terms of volume and value. An exceptional performance in each of cognac’s major markets, but especially North America, accounts for these results. The Far East, particularly China, renewed its growth and exports to Europe stabilised. New markets in South Africa and Australia continued to grow and together, now account for more than 6% of all global exports by volume. Cognac is certainly making a positive contribution to French trade figures. A record year in both volume and value, the industry now accounts for 20% of all French wine and spirits exports.  It cannot go unnoticed that the increase of cognac popularity is spreading worldwide. We should expect our customers to originate from any one of the world’s populated continents.

Emerging Markets may be Key to Cognac Sales Growth

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At last some good news for the cognac industry which has been hit hard in recent years.  Rabobank’s Q3 Spirit Report states that the first couple of months of 2015 have been a ‘little more upbeat’.   “Asian markets finally saw a lift because of the Chinese New Year, starting a turnaround from the tough market conditions over the past two years” said a senior analyst.  The positive momentum gained has also impacted on other Asian markets, especially emerging ones such as Vietnam and Malaysia.  New opportunities for cognac sales are springing up in other regions too.  Some sub-Saharan countries are seeing significant economic growth which is opening up new commercial opportunities and in North America, volume sales rose by 12.2% last year.  This strong performance firms up the US’s position as the number one export market for cognac, taking 59.9 million bottles.  An ongoing rise in demand for brown spirits in the US will create yet more opportunities so the quantity imported is expected to grow significantly this year.   We have certainly noticed an increase in online sales to the US here at Brandyclassics – take a look at what we have on offer.