Cognac In India?
One of the 4 key spirit trends for 2017 is Cognac, according to The Drinks Business. Its resurgence in China and the US was the story of last year and this year it is forecast to ‘continue shaking off complacency while creating the template for urgently needed further geographic diversification’. One potential new market is India where historically they enjoy brandy in the south and whisky in the north. In the last few years, the luxury market in India has been growing at a compounded annual growth rate of approximately 25%, reaching about $18 billion in 2016. The country has many active wines and spirits clubs and there is an appreciation of brands with true heritage. The brand ambassador for Remy Martin has been investigating the Indian market. He comments that globally, Millienials are looking for rich, authentic spirits with a story behind them. Cognac in India is beginning to appeal so let’s hope that Remy are knocking on the right door.