Cognac Popularity Increases
The cognac regulatory board (BNIC) has just announced that there was record growth in 2015, with exports reaching a historical high, both in terms of volume and value. An exceptional performance in each of cognac’s major markets, but especially North America, accounts for these results. The Far East, particularly China, renewed its growth and exports to Europe stabilised. New markets in South Africa and Australia continued to grow and together, now account for more than 6% of all global exports by volume. Cognac is certainly making a positive contribution to French trade figures. A record year in both volume and value, the industry now accounts for 20% of all French wine and spirits exports. It cannot go unnoticed that the increase of cognac popularity is spreading worldwide. We should expect our customers to originate from any one of the world’s populated continents.