Conviviality Retail Buys On Trade Wholesaler Matthew Clark
A hindrance to the premium cognac market?
The owner of Bargain Booze, one of the UK’s largest off licence chains, is moving into the On Trade business with its recent purchase of Matthew Clark. Bargain Booze is renowned for its cut price alcohol brands and has recently taken on Aldi in the direct comparison advertising stakes. They have clearly set out to dominate the cheaper end of the alcohol market. Matthew Clark has also had its cut price strategies providing cheap blended cognacs and spirits to the On Trade free of charge with accompanying orders. Whilst very appealing to the recipients this is very disappointing for the customers who are looking for luxury cognacs with individuality. It is little wonder that so many good quality cognacs are being (mis)guided into the mixer market and now sadly, as a result of this takeover, there will be even more inexperienced cognac distributors selling what is a very complex product.
Take a look at these luxury cognacs that should never be wasted in a cocktail!