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Tag: craft cognac

Are Craft Spirits or Beer Really ‘Craft’?

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Artisan cognac productionAccording to Craft Spirits and Beer, ‘Craft’ is a term used to describe spirits and beers that are handmade in smaller batches, with superior ingredients by people who are passionate about quality. But as these products grow in popularity, is it possible for them to stay true to their roots?

Here in the UK the big supermarkets have all upped their range of ‘Craft’ beers.  This has led to accusations that the breweries are selling out the independent shops that nurtured them. Market forces are clearly the cause.  However, one must question whether these ‘Craft’ beers can still be produced in ‘smaller batches’ when trying to meet demand from the multiples.

Similarly, the increasing demand for ‘Craft’ gin has affected its production. It has become an open secret that many companies buy in their base liquid from big, third-party distillers.  Gin can then be produced more cheaply or in greater quantities. This may make economic sense but it is not the image that ‘Craft’ gin conjures up. Vintage cognac, on the other hand, will always be ‘Craft’. It is created in small quantities by passionate experts, cannot be hurried and the quantities cannot be upped at will.

‘Craft Cognac’ Supplied Here

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Craft CpgnacCraft Beer and Craft Gin have been taking the drinks industry by storm so what about Craft Cognac? The term Craft is used to describe ‘beers and spirits that are hand-made in smaller batches, with superior ingredients by people who are passionate about quality’ – the definition describes Hermitage Cognacs perfectly! We have worked for more than a quarter of a century with master distillers in the finest cru, Grande Champagne. Their years of dedication and unyielding passion for an art form born out of history continues to produce some of the finest Craft Cognacs ever. Each one of our cognacs is crafted to provide an experience so different from the big commercial brands that our customers are able to recognise the individual flavours and styles, the vintages and ages and the elegance and maturity of every Hermitage Premier Cru Single Estate Cognac. It’s definitely time that Cognac joined the Craft movement!