David on Technical Topics – Hermitage, A Fine Brand of Cognac
The other day we were discussing our corporate logo and I was wondering how many people have actually looked at it and studied its design? The use of company logos by many organisations is really to distinguish themselves from other similar names or businesses. In our case we have set out to achieve rather more than this as our logo represents a guarantee of quality. To understand this better we need to look at what each element of the logo represents.
The Hermitage Cognacs logo is based on some of the important features of the cognac industry. In the middle is an oak barrel, the wood being represented by an oak tree. Over the barrel is a Charentais alembic still head with its long swan’s neck coming from the top. During the distillation process, the alcoholic steam escapes through this to a condenser where the steam is changed back into a liquid.
Many Cognaçais understand about ‘The Angels Share’ – the fine droplets of alcohol that escape into the atmosphere above the cellars where the valuable nectars are stored. In our logo one of the angels holds a glass with ‘The Angels Share’ and the other holds the key to ‘Paradis’, the cellar where the finest and oldest cognacs are stored.
Lastly, the Latin inscription under the barrel reads “Adhuc hic Hesterna”. This means “That of Yesterday is here Today” and is a fitting reference to top quality cognacs from a past era when quality was paramount to the distiller’s survival in his trade.
So, look out for the Hermitage Cognacs logo. When you see it on the label you will know that you are buying the very finest quality cognac there is available. You can read more about these wonderful cognacs here.