Whisky Collectors Enticed By Luxury Cognac
The Spirits Business has once again been looking at the astronomical prices of aged whisky compared to cognac and their research tells them that the Collectors market is looking further afield. Jonny Fowle of Sotheby’s commented “… it does seem like there is room for vintage, aged spirits like Cognac to find favour with people who are maybe unhappy with the price of Scotch whisky.”
“Interest in Cognac is definitely growing,” says Isabel Graham-Yooll, auction director at Whisky.Auction. “In the secondary market and the auction market, people are becoming more educated.”
In the Ultra-Premium Segment, there is much innovation being carried out at the top end of the cognac market, says David Baker, managing director of Hermitage Cognacs. He believes sprits produced by masters of their craft in creative ways can become some of the best examples available in the category.
“We’ve got an 1885 at the moment, and that is probably the finest Cognac I’ve ever tasted, it is just out of this world,” he says. Read the full article here:
How luxury Cognac is attracting whisky collectors – The Spirits Business